More qualified demos, lower CAC, faster pipeline.
You're spending on Google Ads and LinkedIn, but demo requests are inconsistent and CAC keeps creeping up. Your last agency reported MQLs that never became pipeline. We run paid, SEO, and CRO for B2B SaaS companies - with attribution tied to closed-won revenue, not vanity metrics.
Your marketing generates leads. Your pipeline doesn't grow.
Most B2B SaaS companies we meet have a lead quality problem masked as a lead quantity problem. Here's what that looks like.
High MQL volume, low SQL conversion
Marketing reports 500 MQLs this month. Sales qualified 12. Nobody can explain the gap because nobody's tracking intent signals beyond form fills.
CAC keeps rising across Google and LinkedIn
You're paying more per demo every quarter. The platforms say competition increased. Your CFO says the unit economics don't work anymore. Neither is telling you what to fix.
Content that drives traffic but not demos
Your blog gets 10K visits/month. None of those visitors book a demo. You're publishing for SEO volume, not for pipeline.
Attribution that doesn't match revenue
Multi-touch attribution shows LinkedIn drove the deal. First-touch says Google. Your CRM says organic. You can't optimize what you can't trust.
Four disciplines, working together on your pipeline.
We don't run paid in a vacuum. The same team that manages your Google and LinkedIn campaigns also owns the tracking that measures them and the landing pages that convert them - so there's no finger-pointing when demo requests don't become pipeline.
Paid advertising - Google & LinkedIn
Full-funnel Google Ads and LinkedIn campaigns structured around ICP, buying stage, and demo booking intent.
Explore serviceSEO - Content that drives demos
Technical SEO and content strategy built around commercial intent keywords that convert visitors into demo requests.
Explore serviceLanding page design & CRO
Demo booking pages and free trial landing pages built to convert, with A/B testing targeting demo-to-close rates.
Explore serviceWeb analytics - Pipeline attribution
GA4 setup with CRM integration so you can see which campaigns drive pipeline, not just leads.
Explore serviceWe also run social media and marketing strategy - but for B2B SaaS, these four are where the fastest, most measurable impact lives.
The engagement - in four plain steps.
We don't start with a pitch deck. We start by understanding your pipeline, your ICP, and where the leaks are.
Audit
We reconstruct your current marketing stack - campaigns, tracking, landing pages, CRM integration - and identify exactly where leads are dropping off before becoming pipeline.
Strategy
We build a data-driven plan aligned to your pipeline goals. This includes ICP targeting, channel mix, content priorities, and conversion optimization roadmap.
Execution
We launch campaigns, build landing pages, and implement tracking. Every action is tied to a pipeline metric - not a vanity metric.
Optimize
We review pipeline performance weekly, test what's working, cut what isn't, and report against demo bookings and closed-won revenue.
Most clients see measurable pipeline improvements within 60-90 days. Content and SEO compound over 6-12 months.
Turned a stalled demo pipeline into consistent SQL growth
A B2B SaaS company was generating traffic but not demos. Here's what changed.
B2B SaaS Client · Series A · Project management software
Challenge
The company was spending $45K/month on Google Ads and LinkedIn with 200+ MQLs but only 8-12 SQLs per month. Demo booking rate was 2.1%. CAC had increased 40% in 6 months. Attribution was fragmented across Google, LinkedIn, and HubSpot.
Strategy
We rebuilt the measurement layer first - connecting GA4 to HubSpot for pipeline attribution. Then restructured Google Ads around commercial intent keywords, launched LinkedIn campaigns targeting ICP accounts, and rebuilt demo landing pages with reduced form friction.
Execution
We migrated to server-side tracking, rebuilt Google Ads into intent-based campaign groups, launched LinkedIn Account-Based Marketing campaigns, and shipped 3 landing page variants with A/B testing. Weekly pipeline reviews replaced monthly look-back reports.
Results
B2B SaaS companies face the same measurement and attribution challenges as any performance-marketing client, but with longer sales cycles and multi-stakeholder buying processes. Our approach works because we track the full funnel from first touch to closed-won, not just form fills.
The B2B SaaS Marketing Audit Checklist
A 24-point self-assessment for your Google Ads, LinkedIn, landing pages, attribution, and pipeline tracking.
- Google Ads and LinkedIn campaign structure
- Demo booking page optimization
- CRM integration and pipeline attribution
- Content strategy for commercial intent
The honest answers to what you're weighing.
Shouldn't I just hire an in-house marketer?
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An in-house marketer is great for execution, but they often lack the cross-platform expertise and testing velocity of an agency. We complement in-house teams by providing senior-level strategy, multi-platform management, and a testing program that a single hire can't run alone.
What about a generalist marketing agency?
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Generalists spread attention across many industries. We focus on B2B SaaS, so we understand your sales cycle, buying committee, and the difference between an MQL and an SQL. That depth shows up in faster results and fewer wasted cycles.
We've tried Google Ads before and it didn't work. Why would this time be different?
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Most SaaS companies fail at Google Ads because they target broad keywords instead of commercial intent, send traffic to a homepage instead of a demo page, and optimize for form fills instead of pipeline. We fix all three of those - and we measure success by demo bookings, not clicks.
How do you attribute pipeline to marketing spend?
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We connect GA4 to your CRM (HubSpot, Salesforce, or equivalent) so every campaign, ad, and content piece is tied to pipeline stages - from first touch to closed-won. You'll see exactly which channels produce revenue, not just leads.
Let's see if we're a fit
Before we propose anything, we'll look at your current setup and tell you honestly what's working and what isn't.
What's your current monthly ad spend across Google and LinkedIn?
Let's talk about your pipeline.
Tell us what you're trying to grow. We'll review your current setup and come back within two business days with a written audit - no sales deck, no pressure.
We reply within two business days. No automated sequences.
No risk, no lock-in
We work on quarterly commitments. We'd rather earn the next quarter than lock you into a year. If we part ways, you keep all accounts, pixels, and creative.